LIVR Studios website
I contributed to the design and development of the new website for LIVR Studios, an XR design company I used to work at that delivers custom-made virtual, augmented, and extended reality experiences. The goal was to position LIVR as a trusted, innovative B2B partner, offering everything from VR training and immersive websites to AR product visualisations and social media filters. The website had to reflect both our creative edge and technical credibility, while being easy to navigate and optimised for discovery.
Click here to visit the website
Type:
Company website (B2B)
Role:
Website design and development assistant
Skills:
Web design · Wireframing · UX strategy · SEO copywriting · Google Analytics
Collaborators:
The LIVR team
The first stage was to define what the site needed to achieve. Unlike product-led websites, our focus was on presenting a portfolio of bespoke XR solutions and explaining the unique offering clearly to potential clients, especially in industries unfamiliar with immersive tech.
The goal was to create a structured, SEO-optimised information architecture that would speak clearly to both tech-savvy and non-specialist B2B clients.
We mapped the full scope of LIVR’s services into three core categories:
Virtual Reality (e.g. VR training, 360° tours)
Extended Reality (e.g. digital twins, XR app development)
Augmented Reality (e.g. AR product demos, marketing filters)
Wireframes &
Architecture
I helped design wireframes for key landing pages, including the homepage, VR/XR/AR subpages, contact form, and project showcases. We aligned the layout with the user journey, emphasising clear CTAs, service navigation, and right size content blocks.
Each solution page was designed to introduce the concept (e.g. “What is a digital twin?”) before outlining LIVR’s offering and potential use cases. The wireframing process also shaped how we grouped visual assets and chose interaction patterns across the site.
Given LIVR’s growing B2B client base, search engine optimisation was essential. I collaborated on the copywriting and keyword strategy for each page to improve search engine visibility and ensure clarity across technical and creative services.
We worked on:
Crafting a concise, benefit focussed copy for each service
Incorporating relevant search terms (e.g. “VR training for construction,” “interactive product demos in AR”)
Writing meta titles and descriptions
Ensuring accessible language for varied audiences
Interface &
Visual Design
Visually, the site needed to reflect LIVR’s innovation without overwhelming visitors. I helped select a clean, modern aesthetic with dark backgrounds and bold accent colours. Subtle animations and transitions add a sense of depth, aligning with the immersive nature of the work.
I helped design the visuals in Figma to highlight clarity and credibility, mixing a futuristic design with a professional polish.
Post-launch, we used Google Analytics to monitor user journeys, identify bounce points, and track conversions on the contact and inquiry pages. This informed us about what could be future updates and UX refinements, such as button placement and scroll depth improvements.
We found that some users entered through SEO-targeted pages rather than the homepage, which meant our structured, content oriented approach worked to some extent.
Although many of the projects shown on the website are not publicly available due to their B2B nature, I contributed to designing and developing most of the XR solutions. The work behind each project included 3D design, VR game engine development, AR app development, and immersive tours/websites tailored to client goals in fields such as real estate, training and education, and marketing.
This project was a chance to showcase our project library through strategic structuring and business communication. It sharpened my collaborative skills and taught me how to think not just about what looks good, but what converts, communicates, and scales.
Below are some examples of the work I made for LIVR, as seen on the company webpage.
Website +, an immersive virtual tour made to showcase interior design or fashion products. The spaces were designed in 3D software and rendered as 360 panoramas. Often the tours also included Augmented Reality product launches, as can be seen in the picture.
AR visualisation is made possible either through QR codes that launch 3D models uploaded to Cloud services, or through custom made apps for iOS and Android, which allow for animations and interactions.
Social media filters were made using Meta Spark Studio and Effecthouse for Instagram and TikTok respectively. Visual scripting was implemented to make complex animations and interactions for product reveals, virtual try-ons and more.